RAINBOWS DO EXIST IN THE HOOD
ART DIRECTION | VIDEO EDITING | CUT AND SEW |
GRAPHIC DESIGN | PHOTOGRAPHY |
RAINBOWS DO EXIST IN THE HOOD was conceptualized as a double entendre, challenging systemic constructs, racial attitudes, and inaccurate stereotypes placed on predominantly Black communities in America.
The 2–part campaign debunks America’s constant misrepresentation of Black bodies in media, through a meticulous innovation and design process. Lock in for a new modern movement and crafted visual language, in which all community members can gain a sense of identity and empowerment from.
“As products of the Hood, we are both the Rainbows and the Hood itself. We are the Rainbows that make our culture contagious and neighborhoods unique, yet within us ‘HOOD-lums’ live Rainbows that will drive American culture forever.”
The 2–part campaign debunks America’s constant misrepresentation of Black bodies in media, through a meticulous innovation and design process. Lock in for a new modern movement and crafted visual language, in which all community members can gain a sense of identity and empowerment from.
“As products of the Hood, we are both the Rainbows and the Hood itself. We are the Rainbows that make our culture contagious and neighborhoods unique, yet within us ‘HOOD-lums’ live Rainbows that will drive American culture forever.”
